Google’s move to Google+ Local from Google Places is a positive step, but the process was not a simple one. It could not be achieved in a hurry and SEO consultants had to take this into account. This shows that local website optimization is not straightforward. If you are going to take advantage of the available opportunities then you have to be able to combine various tactics. Local SEO services have to consider relationship building alongside more conventional methods.
Building relationships using social media
When thinking about relationship building, using social media effectively is crucial. Facebook and Twitter have larger audiences than Google+. Users also tend to spend more time on them. Campaigns should pursue target audiences on a variety of fronts. Engaging with target audiences in the right way allows useful relationships to be formed.
Relationships will prove difficult to start if you do not treat potential customers like individuals. It is important to take an interest in their interests. Communication has to be natural and polite, but it should not be too personal.
Media campaigns to improve your marketing
The rich data you can collect from the relationship-based approach should not be wasted. It is amazing how much valuable information can be gathered during the course of a successful social media campaign. You can use this information to hone your marketing strategy.
The principle of wasting nothing has to be carried over into website design. A site must be kept in a good condition so it does welcome users. It has to be attractive and functional so people can find the information they want easily.